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KRZEMSKI Light Delight

PROJECT:
KRZEMSKI
CLIENT:
KRZEMSKI.com
DESCRIPTION:
Brand identity design for KRZEMSKI Light Design Studio based in Poznan.
MARKET CONTEXT:
In 2011, Polish design gained great momentum.  The notion of design became familiar to clients who used to have only a very vague understanding of it before. Large Polish furniture producers (e.g., VOX, Forte, IKER, COMFORTY) invested much larger sums into increasingly elegant projects and differentiated product lines. Yet individual and unique projects were still rare.  Observation of world markets and design tendencies suggested that there was a need for unique products, made by artisans not machines, without sacrificing a modern feel or ergonomics, and without necessarily turning to folkloric themes. KRZEMSKI saw this market opportunity and decided to introduce a new brand.  Its furniture designs are the outcome of platform cooperation between designers, furniture makers, and unique features of the materials. Work on new furniture projects is underway, and this furniture is intended for the global market.  The logo will be placed on lamps as an imprint, wood or metal cut, or printed. The logotype should be easily combinable with promotional phrases, but it should also stand on its own.
TARGET GROUP:
The client is a participant with extensive understanding of design, capable of appreciating the attractiveness of combining style and utility
DELIVERABLES:
logo design / web layout design / business cards